Monthly ArchivesJanuary, 2022 - Host2.us - Page 12

Can seemingly minute marketing maneuvers combine to make a truly monumental impact? When you’re talking about the power of influence in B2B marketing, even some of the tiniest digital interactions can — when done smartly — lead to the loftiest of business successes. These tiny digital touches can create enduring relationships, amplify talent, feed the […]

Learn how content marketing can help you connect with customers and provide valuable, trust-building experiences at every stage of the marketing funnel. Build your free WordPress website with Host2.us free hosting today!

How To Document Processes Your Team Will Actually Use written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put […]

Google is constantly updating its algorithm to ensure users get the best search results. From the Panda update in 2011 to ongoing core updates in 2021, the search engine constantly introduces changes to ensure the most helpful content appears at the top of the page. Following this approach, Google has introduced yet another update—this time […]

Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

In marketing, colors are so much more than a HEX code. They can communicate as much as your copy—if you know what you’re doing. Imagine a banana-flavored candy wrapper without any yellow on it—the designer missed out on an important message, right? You might be able to read that the flavor’s banana, but you don’t […]

Consumer behaviors are ever-changing, making effective testing and optimization a critical part of your digital marketing efforts. Learn about implementing a robust testing program from this on-demand webinar. Build your free WordPress website with Host2.us free hosting today!

The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Unless you have your own server, you’ll need to go through a web host to get your site online. Think of it as renting space on a server to hold your website files. Instead […]

Learn how lead nurturing campaigns can help your prospects become more connected to your company, the buying process, and ultimately foster customer loyalty. Build your free WordPress website with Host2.us free hosting today!