B2B Marketing News: B2B Data Acquisition Strategies, Rising Social Privacy Concerns, Meta Brings WhatsApp To Its Workplace Platform, & The Role Of Timing In B2B Marketing

B2B Marketing News: B2B Data Acquisition Strategies, Rising Social Privacy Concerns, Meta Brings WhatsApp To Its Workplace Platform, & The Role Of Timing In B2B Marketing

Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers? [Survey] 79 percent of B2B marketers have said that their website registration forms are the most effective customer and prospect data-gathering tactic, followed by 54 percent who said content downloads from dedicated landing pages, and 47 percent who said in-person events, according to recently-released […]

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This Marketer Turned Cookie-Cutter Landing Pages Into 120,000+ Leads: Find Out How

This Marketer Turned Cookie-Cutter Landing Pages Into 120,000+ Leads: Find Out How

“Cookie-cutter” is one of the last things you’d wanna hear when it comes to describing your marketing. “Marked by lack of originality or distinction.” “Exactly like others.” “Not enough attention is paid to individual differences.” In a marketing world where thousands of similar businesses are vying for the same customers, this type of marketing simply […]

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