Mindful Marketing: 5 Uncommon Ways To Work With B2B Influencers

Mindful Marketing: 5 Uncommon Ways To Work With B2B Influencers

What are some uncommon ways B2B marketers can successfully work with influencers? One of the many advantages of working with subject matter experts (SMEs) who are influential in their industry is the sheer variety of ways that marketers can collaborate to build a mutually beneficial partnership. While we’ve explored many of the traditional ways B2B […]

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FTC’s antitrust case against Facebook falters but doesn’t quite fall in federal court

FTC’s antitrust case against Facebook falters but doesn’t quite fall in federal court

An antitrust suit against Facebook by the FTC and several states had the wind taken out of its sails today by a federal judge, who ruled that the plaintiffs don’t provide enough evidence that the company exerts monopoly control over social media. The court was more receptive, however, to revisiting the acquisitions of Instagram and […]

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