Social platforms wrestle with what to do about the Taliban

Social platforms wrestle with what to do about the Taliban

With the hasty U.S. military withdrawal from Afghanistan underway after two decades occupying the country, social media platforms have a complex new set of policy decisions to make. The Taliban has been social-media-savvy for years, but those companies will face new questions as the notoriously brutal, repressive group seeks to present itself as Afghanistan’s legitimate […]

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10 Tips for More Persuasive Commercials and Ads

10 Tips for More Persuasive Commercials and Ads

The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. With the right persuasive commercial techniques, you can inspire viewers to get involved with your […]

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B2B Marketing News: New B2B Intent Data Research, More Marketers Changing Digital Strategy, & LinkedIn’s New Video Meetings & Profile Ratings

B2B Marketing News: New B2B Intent Data Research, More Marketers Changing Digital Strategy, & LinkedIn’s New Video Meetings & Profile Ratings

Almost Half of B2B Orgs Say It’s Become More Difficult to Close Deals Finalizing B2B deals has become more difficult since the pandemic began, with some 46 percent of B2B organizations citing buying decisions being placed on hold as the primary cause, while 43 percent said that their organization viewed buyer re-prioritization as the top […]

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Facebook launches program to help small Indian businesses secure loans

Facebook launches program to help small Indian businesses secure loans

Facebook is launching a new program in India to help small and medium-sized businesses secure loans in the South Asian market as the company makes further push to expand its presence among merchants. The social conglomerate said its new program, called Small Business Loans Initiative, addresses some of the biggest pain points small businesses face […]

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