Video and vertical-based product ads pilots arrive on Microsoft Audience Network

Video and vertical-based product ads pilots arrive on Microsoft Audience Network

Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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14 Niche Marketplaces to List Your B2C Services

14 Niche Marketplaces to List Your B2C Services

Consumer marketplaces are essential to connecting businesses with consumers looking for services. However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the […]

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B2B Marketing News: B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn

B2B Marketing News: B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn

Marketers’ Use of Digital Engagement Tactics A new report from Salesforce shows that 9 in 10 marketing leaders believe that their digital engagement strategy has completely (48%) or somewhat (42%) changed since before the pandemic. Which tactics are they using? Social media (91%), digital ads (91%), digital content (88%), website and apps (86%), email (76%) […]

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