Yearly Archives2021 - Host2.us - Page 193

Each year I’ve taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy year that was 2020, the new year requires even greater focus on what’s ahead. Some of the marketing predictions and trends I’ve shared in the past include: Top 10 B2B Digital Marketing Trends in 2020 […]

Did you know roughly a third of U.S. shoppers check out local business listings online daily? To me, this means there’s a real opportunity to grow your business if you find a way to quickly and reliably connect with the best leads. How do you achieve this? By creating a Local Services Ad. Let’s dive […]

India’s answer to WhatsApp has completely moved on from messaging. Hike Messenger, backed by Tencent, Tiger Global and SoftBank and valued at $1.4 billion in 2016, earlier this month announced that it was shutting down StickerChat, its messaging app. (StickerChat users saw notifications about it late last week.) The startup, founded by Kavin Bharti Mittal, […]

At the tail end of 2019, when email marketers were looking forward to 2020, they might have thought they’d have to concentrate on new and continuing trends, such as: • Dark mode (using lighter text on a darker background) • Optimizing for mobile • Personalization, customization and, in some cases, individualization • Send frequency optimization  […]

Every leader understands the importance of innovation. In the fast-paced rhythm companies find themselves in, they’ll always face competition—it’s inevitable. But the crux of this competition depends on how fast business owners can realize, develop, and implement ideas for their new products. “There’s no good idea that can’t be improved on.“ – Michael Eisner, the […]

Weekend Favs January 16 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The […]

As a precaution against coordinated violence as the U.S. approaches President-elect Joe Biden’s inauguration, Facebook announced a few new measures it’s putting in place. In a blog post and tweets from Facebook Policy Communications Director Andy Stone, the company explained that it would block any events slated to happen near the White House, the U.S. […]

WhatsApp delays enforcement of a controversial privacy change, Apple may get rid of the Touch Bar in future MacBooks and Bumble files to go public. This is your Daily Crunch for January 15, 2021. The big story: WhatsApp responds to privacy backlash Earlier this month, WhatsApp sent users a notification asking them to consent to […]

In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Andrew Muller of Andrew Muller Creative. We talked about testing Google Ad copy by using Facebook ads. Andrew explains why this innovative way of testing ad copy and creative, as well as landing page works well and is cost effective. The […]

Are you ready to double your search traffic? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. […]