Yearly Archives2021 - Host2.us - Page 188

Marketers, how do you solve a problem like Maria? In our profession, the hills are very much alive with the sound of conversion opportunities, but at the end of the day, how do you catch a cloud and pin it down? With new trends and channels emerging every day—at this point we’re just waiting for […]

The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed performance results, although email marketing still delivered a high return on investment. Topline performance Overall, email volume was up 9% year-over-year during the fourth quarter holiday […]

Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Getting caught up in turning a profit at the expense of managing cash flow is all too easy for small business owners. Consider that 82 percent of small businesses fail because of cash flow-related issues. Furthermore, 84 percent of small businesses are not profitable until the fourth year, so you can see that your business’s […]

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B test your ads across locations, ages, and demographics. This process could […]

We know it when we see it, but can we define it? Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Meet some of the marketing experts who will guide you on your learning journey this February. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The line between social networking and gaming is increasingly blurring, and internet incumbents are taking notice. NetEase, the second-largest gaming company in China behind Tencent, is among a group of investors who just backed IMVU, an avatar-focused social network operating out of California. Menlo Park-based Structural Capital among other institutions also joined in the strategic […]

We also spoke about the old days of the SEO forums, it was a super windy day. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The year 2020 showed that digital marketers must strive to be nimble and have the ability to quickly adapt their marketing strategies. This will enable them to win over new customers and build stronger and longer-lasting relationships. An integration of adtech and martech can help get marketers there.  New challenges in creating seamless customer journeys […]