How Does CDP Work with DMP?

How Does CDP Work with DMP?

Abbas Makhdum, a Senior Director of Product Marketing for Oracle Marketing, agrees with The CDP Institute’s definition of what a customer data platform (CDP) is.  That definition states that a customer data platform is “packaged software that creates a persistent, unified customer database that is accessible to other systems.” One of the key points, Makhdum […]

Read More »
Facebook’s secret settlement on Cambridge Analytica gags UK data watchdog

Facebook’s secret settlement on Cambridge Analytica gags UK data watchdog

Remember the app audit Facebook founder Mark Zuckerberg promised to carry out a little under three years ago at the height of the Cambridge Analytica scandal? Actually the tech giant is very keen that you don’t. The UK’s information commissioner just told a parliamentary subcommittee on online harms and disinformation that a secret arrangement between […]

Read More »