B2B Marketing News: B2B Marketers Focus on Revenue, Top B2B Channel Strategies, LinkedIn’s Rising Engagement, & Google Ads’ Phrase Match Changes

B2B Marketing News: B2B Marketers Focus on Revenue, Top B2B Channel Strategies, LinkedIn’s Rising Engagement, & Google Ads’ Phrase Match Changes

COVID-19’s Impact on B2B Tech Marketers’ Channel Strategies in 2021 Among B2B marketers, webinars, search engine optimization (SEO), email marketing and LinkedIn ads have grown in importance the most during the pandemic, according to recently-released survey data. The data also shows that the top challenges faced by B2B technology marketers in 2021 are balancing quantity […]

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Makers of Modern Marketing: What Makes for the Best Marketing?

Makers of Modern Marketing: What Makes for the Best Marketing?

Welcome to Makers of Modern Marketing, a blog series highlighting the people behind the marketing at Oracle. With this series, we’re giving readers a look at how marketers at Oracle are driving innovation and building the future of digital marketing. Marketers in every industry are currently operating in a rapidly evolving and challenging landscape. As […]

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Facebook Oversight Board says other social networks ‘welcome to join’ if project succeeds

Facebook Oversight Board says other social networks ‘welcome to join’ if project succeeds

The Facebook Oversight Board has only been operational for a short time, but the nascent project is already looking ahead. In a conversation hosted by the Carnegie Endowment Thursday, Oversight Board co-chair and former Prime Minister of Denmark Helle Thorning-Schmidt painted a more expansive vision for the group that could go beyond making policy decisions […]

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