Problem Solved: Increase B2B Content Marketing Success by Conquering 4 Conundrums

Problem Solved: Increase B2B Content Marketing Success by Conquering 4 Conundrums

In his recently-published book, What’s Your Problem: Become a Better B2B Marketer by Enhancing Your Problem-Solving Skills, Steve Goldhaber argues that the discipline of content marketing boils down to a simple consistent objective: solving problems. It’s a reasonable framing. Almost every piece of marketing content is essentially aimed at solving a problem. This really gets […]

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Email Marketing Trends for 2021: Competitive Differentiators

Email Marketing Trends for 2021: Competitive Differentiators

In the ever-changing world of email marketing, you might find it challenging to know where to invest your time and energy. It could prove extra challenging in turbulent times like these when consumer behaviors and business goals are shifting.  To help you prioritize your email marketing efforts this year, we asked Oracle Marketing Consulting’s more […]

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How to Elevate B2B Marketing with Always-On Influence #B2BMX

How to Elevate B2B Marketing with Always-On Influence #B2BMX

While 96% of B2B marketers we surveyed in or State of B2B Influencer Marketing Report are confident about influencer marketing, the majority are still approaching influencer engagement on a periodic or campaign basis vs. Always-On. That short term approach is costly: 12X more B2B marketers are very successful by running Always-On influencer programs vs. those […]

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