How Influencers & Best Answer Content Help B2B Marketers Dominate in Search #CMWorld

How Influencers & Best Answer Content Help B2B Marketers Dominate in Search #CMWorld

Great content isn’t so great if it’s not easy to find. And findable content isn’t so effective if it’s not trusted. Content is the reason search engines began and yet many B2B content marketers are not taking full advantage of opportunities to attract customers that are actively looking. Instead, the content marketing function at many […]

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10 Practices for Wix SEO

10 Practices for Wix SEO

If you’ve ever built a website, or you’re looking for a suitable website builder, you’ve no doubt heard of Wix. It’s renowned for its easy-to-use interface, its suitability for beginners, and it gets good reviews for its flexibility, professional-looking templates, and support.  On the downside, Wix SEO limitations often come in for criticism, but that […]

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B2B Marketing News: Marketer Optimism Soars, LinkedIn’s Thought Leadership Impact Report, Google’s Newsletter Project, & Media Budget Trends

B2B Marketing News: Marketer Optimism Soars, LinkedIn’s Thought Leadership Impact Report, Google’s Newsletter Project, & Media Budget Trends

What New Approaches Are B2B Execs Taking with Their Nurture Programs? 49 percent of B2B marketing sales and technology executives say they’ve started using content engagement data, with 44 percent having begun using account-based nurturing, while some 37 percent say that they’ve started using intent data, according to recently-released survey data exploring new approaches to […]

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