Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers

Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers

Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren’t resolved in time. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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B2B Marketing News: Targeting B2B Buyers Takes Long-Term Lens, Where CMOs Are Spending, ABM Use Rises In B2B, US Influencer Spending To Top $3B, & Media Price Inflation Concerns

B2B Marketing News: Targeting B2B Buyers Takes Long-Term Lens, Where CMOs Are Spending, ABM Use Rises In B2B, US Influencer Spending To Top $3B, & Media Price Inflation Concerns

US influencer spending to surpass $3 billion in 2021 An increase of over 33 percent in influencer marketing spending is expected for 2021 — reaching $3.69 billion — recently-released forecast data shows, with a 12.2 percent rise predicted for 2022 and 11.5% in 2023, climbing to $4.62 billion, according to the forecast. eMarketer Ehrenberg-Bass: 95% […]

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