Subscriber Needs Your Preference Center Should Address

Subscriber Needs Your Preference Center Should Address

Despite having many tools to optimize contact frequencies based on changing subscriber behaviors, most companies' reliance on last-click attribution strategies and their focus on short-term campaign-centric goals have created a strong bias toward ever-increasing frequencies across all channels. Inevitably, this will leave many of your customers feeling over-messaged and overwhelmed. The clearest measure of this […]

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Conversion modeling through Consent Mode in Google AdsConversion modeling through Consent Mode in Google AdsProduct Manager, Google

Conversion modeling through Consent Mode in Google AdsConversion modeling through Consent Mode in Google AdsProduct Manager, Google

Last year, we introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies […]

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Namecheap Review

Namecheap Review

If you’re looking for affordable website hosting backed by customer support and impressive uptime, you’ll find all of those components in Namecheap. Both a domain registration and a website hosting provider, Namecheap also offers private email plans. While it has some of the most affordable web hosting plans available, it does have some downfalls. Still, […]

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