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Instagram launches tools to filter out abusive DMs based on keywords and emojis, and to block people, even on new accounts

Instagram launches tools to filter out abusive DMs based on keywords and emojis, and to block people, even on new accounts

Facebook and its family of apps have long grappled with the issue of how to better manage — and eradicate — bullying and other harassment on its platform, turning both to algorithms and humans in its efforts to tackle the problem better. In the latest development, today, Instagram is announcing some new tools of its […]

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How Email Marketers Can Balance Personalization and Segmentation

How Email Marketers Can Balance Personalization and Segmentation

Can email marketers balance personalization and segmentation? It’s an intriguing question for those looking to drive conversions with content that’s timely, engaging, relevant, and tailored to meet someone’s specific needs and interests. In some respects, marketers consider the combination of personalization and segmentation their “Mount Everest.” They’re both crucial elements of email marketing. Make the […]

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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Marketing Funnel: What They Are, Why They Matter, and How to Create One

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into […]

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