Twitter bans James O’Keefe of Project Veritas over fake account policy

Twitter bans James O’Keefe of Project Veritas over fake account policy

Twitter has banned right-wing provocateur James O’Keefe, creator of political gotcha video producer Project Veritas, for violating its “platform manipulation and spam policy,” suggesting he was operating multiple accounts in an unsanctioned way. O’Keefe has already announced that he will sue the company for defamation. The ban, or “permanent suspension” as Twitter calls it, occurred […]

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Subscriber Needs Your Preference Center Should Address

Subscriber Needs Your Preference Center Should Address

Despite having many tools to optimize contact frequencies based on changing subscriber behaviors, most companies' reliance on last-click attribution strategies and their focus on short-term campaign-centric goals have created a strong bias toward ever-increasing frequencies across all channels. Inevitably, this will leave many of your customers feeling over-messaged and overwhelmed. The clearest measure of this […]

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Conversion modeling through Consent Mode in Google AdsConversion modeling through Consent Mode in Google AdsProduct Manager, Google

Conversion modeling through Consent Mode in Google AdsConversion modeling through Consent Mode in Google AdsProduct Manager, Google

Last year, we introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies […]

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