Yearly Archives2020 - Host2.us - Page 59

Customers prefer engaging, relevant content and experiences when they interact with brands. Marketers desire the ability to deliver personalized experiences, but might still struggle to get a complete understanding of their customers and to activate experiences in real-time.  According to Accenture’s Pulse Research, 33% of B2B buyers worldwide say their customer experience expectations have increased […]

Consumer behaviors have changed. The internet and mobile revolution have disrupted how the world takes in information and empowered consumers to explore, discover, and buy anytime, anywhere. Marketers must engage customers wherever they are, which means a consistent omnichannel approach for personalization. Still, companies face mounting challenges in achieving these goals. New restrictions around data collection […]

But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

What was considered “white hat” SEO in the old days may now be considered “black hat” SEO. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

You likely already know how important creativity is when it comes to digital marketing. However, coming up with great ideas – be that through content or ads – is only part of the story when it comes to driving results online.  Another significant factor that will amplify your marketing efforts is the collection and leveraging […]

Research papers come out far too rapidly for anyone to read them all, especially in the field of machine learning, which now affects (and produces papers in) practically every industry and company. This column aims to collect the most relevant recent discoveries and papers — particularly in but not limited to artificial intelligence — and […]

Here on the Unbounce blog we’re usually talking about all things conversion intelligence and optimization. And while we’ll return to our regularly scheduled programming soon, today we have a call to action of a different kind. It’s one that’s very important to our people-focused company and an issue that companies can no longer ignore—the gender […]

How Motivation Can Drive You to Produce Your Best Work written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Henry In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry, author, international speaker, consultant, and advisor. Todd Henry is the founder of Accidental Creative, and author of […]

On the heels of the release of the 2020 State of B2B Influencer Marketing Report and the announcement that several of our clients (LinkedIn and Alcatel Lucent Enterprise) have won awards for B2B influencer marketing campaigns, I am very happy to share the launch of a new video interview series: Inside Influence: Interviews with B2B […]