The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall
(This article was originally published in the MarketingExperiments email newsletter.) “If you have something unique — even a single dimension of exclusivity — that’s meaningful and significant to the customer, you help them conclude they can’t get this anywhere else.” — Flint McGlaughlin, Managing Director, MECLABS Institute If you are experienced in business, you have heard […]
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