Marketers react to Gartner finding: Martech spending now exceeds staff costs

Marketers react to Gartner finding: Martech spending now exceeds staff costs

A recent report by the research firm indicates that a corner may have been turned for marketing budgets. The post Marketers react to Gartner finding: Martech spending now exceeds staff costs appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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Mobile carriers end data sharing with location aggregators; should marketers worry?

Mobile carriers end data sharing with location aggregators; should marketers worry?

Carriers are not the only sources of location data; their moves won’t be a significant blow to the ecosystem. The post Mobile carriers end data sharing with location aggregators; should marketers worry? appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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Learn How to Prevail in the Experience Economy at Modern Customer Experience 2019

Learn How to Prevail in the Experience Economy at Modern Customer Experience 2019

There’s a shift in power happening across the customer experience landscape. The enterprise is no longer driving innovation, your customers are. And they’re raising the bar at a rapid pace. This is the Experience Economy. In this new paradigm, consumers are reinventing how they select, shop, prepare, track delivery, and seek services. Their expectations are in […]

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Research finds heavy Facebook users make impaired decisions like drug addicts

Research finds heavy Facebook users make impaired decisions like drug addicts

Researchers at Michigan State University are exploring the idea that there’s more to “social media addiction” than casual joking about being too online might suggest. Their paper, titled “Excessive social media users demonstrate impaired decision making in the Iowa Gambling Task” (Meshi, Elizarova, Bender and Verdejo-Garcia) and published in the Journal of Behavioral Addictions, indicates that people […]

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Marketing Day: SMX West, new Instagram feature, optimizing for attention

Marketing Day: SMX West, new Instagram feature, optimizing for attention

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: SMX West, new Instagram feature, optimizing for attention appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting […]

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