5 Key Trends in B2B Influencer Marketing Plus Critical Do’s and Dont’s

5 Key Trends in B2B Influencer Marketing Plus Critical Do’s and Dont’s

Overall Influencer Marketing attracted a lot of attention in 2018 for some good and not so good reasons. Luckily, most of those unfavorable reasons were in the B2C space. Within the B2B marketing world, influencer marketing has made many advancements and more organizations are evolving their testing, use and sophistication of the practice. There are […]

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Modern Marketing Blog Influencer Series: Improving Marketing Performance with Analytics …

Modern Marketing Blog Influencer Series: Improving Marketing Performance with Analytics …

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on data, the ever-changing field of marketing, and how it all comes together.” Analytics has become a […]

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