Big changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave company

Big changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave company

WhatsApp will now be led by Will Cathcart and Fidji Simo, who previously oversaw Facebook’s video efforts, will head the Facebook app. The post Big changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave company appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free […]

Read More »
In a challenge to Twitch and YouTube, Facebook adds ‘Gaming’ to its main navigation

In a challenge to Twitch and YouTube, Facebook adds ‘Gaming’ to its main navigation

Facebook’s gaming efforts and challenge to Twitch are taking another big leap today, as the social network begins the initial rollout of a dedicated Facebook Gaming tab in the main navigation of Facebook’s app. The goal with the new addition is to help people more easily find games, streamers and gaming groups they follow, as […]

Read More »
Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.

Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.

Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two to five times the median. If you’re reading this, chances are that you’re stuck somewhere in the depressingly-low single digits. Most are. You’ve got the right keywords, your Ad Groups are on point, and your […]

Read More »