Want to Prove Content Marketing ROI? You Need an Actionable Marketing Dashboard

Want to Prove Content Marketing ROI? You Need an Actionable Marketing Dashboard

Content marketers are believers. We believe our content brings real value to our prospects, clients, and partners. We believe our content is essential for driving demand. And we believe that content marketing is essential for bolstering our company’s bottom line. However, we’re also realistic; as it’s often said: Seeing is believing. So, we need to […]

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Compare 22 top customer data platform vendors

Compare 22 top customer data platform vendors

Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration…. Please visit Marketing Land for the full article. Build your free WordPress website […]

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People, Process, and Technology Working Together: Keys to Marketing Automation Success

People, Process, and Technology Working Together: Keys to Marketing Automation Success

Marketing automation success comes from finding the right person to lead marketing automation through to how to get all the marketing team to adopt automation. People, process, and technology working in harmony create the true business transformation that moves you ahead of your competitors, makes the experience better for your customers, and proves the ROI […]

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