The Real Value of Martech & Automation? The Humanization Potential, According to Liz Cope

The Real Value of Martech & Automation? The Humanization Potential, According to Liz Cope

Standing before a room of eager-to-learn marketers at B2B Marketing Exchange, Liz Cope, Director of Marketing Technology and Operations at Ingersoll Rand, was an open, honest, vulnerable … human. “This is so embarrassing,” she said, admitting that some fundamental marketing functions were missing the mark at her multi-billion-dollar company. Liz’s candor helped audience members feel […]

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4 simple ways small businesses can use data to build better customer relationships

4 simple ways small businesses can use data to build better customer relationships

An effective CRM strategy needs to include a way to collect, organize and take action with your data. The post 4 simple ways small businesses can use data to build better customer relationships appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting […]

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