Daily ArchivesMarch 31, 2019 - Host2.us

Leveraging Loyalty Data to Optimize Personalization

• 31 March 2019
• by: host2admin
• in: Uncategorized
• note: no comments

It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. The idea was that the latter would contribute to the former by allowing a business to gain a better understanding of their best customers’ buying habits and preferences in […]

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