Copywriting

Copywriting

Copywriting may be the most important and foundational skill in all of marketing. Every ad campaign requires it and it’s used across every single marketing channel. As a marketer, I’m so thankful that I spend some of my early years improving my own copywriting skills. That time continues to pay massive dividends in my career […]

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Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More

Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and […]

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Facebook is finally banning white supremacy that goes by other names

Facebook is finally banning white supremacy that goes by other names

Facebook is abandoning a longstanding policy of allowing white supremacy to flourish on its platform under the guise of terms like white nationalism and white separatism. Motherboard first reported that the decision came out of a conversation on platform moderation out of Facebook’s Content Standards Forum yesterday and will go into effect next week. Under […]

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