Daily ArchivesMarch 22, 2019 - Host2.us

Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said DoubleVerify. The post Mobile app ad fraud scheme stuffed banner ads with multiple video players appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Blogging is a part of our origin story here at TopRank Marketing. In fact, we just celebrated the TopRank Marketing Blog’s 15th birthday this past December. But despite our blogging longevity, we’re always refining and optimizing, too. That’s why I attended Chris Brogan’s session on creating a fast blogging framework at Social Media Marketing World […]

Apparently, people don’t like being kept in the dark. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Personalized recommendations and universal checkout are front and center in the update. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Photos. Texts. Emails. Video. Digital is a pivotal part of our daily lives. So what if we stopped using it? Brian Solis, the author of Lifescale: How to live a more creative, productive and happy life, wants us to think hard about our digital distractions and drop them from our habitual behavior. As digital marketers, […]

Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. The post Cognitive biases: How to get people to prefer your business appeared first on Marketing Land. Please visit Marketing Land for the full article. Build […]

Google suggests webmasters, developers, and publisher continue to use rel=prev/next for other reasons outside of Google indexing purposes. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The post 3 key components of mobile audience marketing appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Before you engage in CRO ideas that drive sales opportunities deeper into the funnel, many travel brands need to get customers from an email to their site. From our research into building a model of the customer’s mind, we’ve discovered a seemingly simple yet often overlooked email marketing tactic. (I’ve used three experiments from the […]