Snap CEO Evan Spiegel says letter about ‘toxic’ culture was a wake-up call

Snap CEO Evan Spiegel says letter about ‘toxic’ culture was a wake-up call

Snap CEO Evan Spiegel spoke a bit about some of the cultural issues at the company, going public and competition with Facebook at Recode’s annual Code Conference this evening in Rancho Palos Verdes, Calif. Earlier today, Cheddar reported how a former Snap engineer criticized the company for a “toxic” and “sexist” culture that is not […]

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Be Like Honest Abe: How Content Marketers Can Build Trust Through Storytelling

Be Like Honest Abe: How Content Marketers Can Build Trust Through Storytelling

Pardon me for telling the same old story once again … Storytelling is a fundamental staple of content marketing. This isn’t news. It has become a central talking point throughout the business world, and one we’ve discussed quite frequently here on the TopRank Marketing Blog. Compelling narrative is impactful for fairly obvious reasons: it captivates […]

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