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I’ll Meet You Any Channel, Any Time, With Only One Price

I’ll Meet You Any Channel, Any Time, With Only One Price

It’s difficult to plan and execute a multichannel marketing strategy when you’re running a growing business in a highly competitive market. This is especially challenging if your marketing teams don’t truly understand how CPM (cost per thousand) relates to messaging costs in your org. If those costs aren’t straightforward, or have hidden management and account […]

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The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices

The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices

Let’s take a trip down memory lane, all the way back to 2007. The world was a different place. Rihanna’s “Umbrella” (ella, ella) dominated the Billboard Charts. Scorsese’s masterpiece The Departed won Best Picture. Facebook was only a year removed from opening its membership to the general public, and Twitter was a fledgling startup, still […]

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Twitter’s efforts to suspend fake accounts have doubled since last year

Twitter’s efforts to suspend fake accounts have doubled since last year

Bots, your days of tweeting politically divisive nonsense might be numbered. The Washington Post reported Friday that in the last few months Twitter has aggressively suspended accounts in an effort to stem the spread of disinformation running rampant on its platform. The Washington Post reports that Twitter suspended as many as 70 million accounts between […]

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