Website quality assurance: How to make certain your experiments don’t fail before they launch

Website quality assurance: How to make certain your experiments don’t fail before they launch

According to Donald Norman, the user’s final experience of your website is at a reflective level: Was the experience delightful…Read blog postabout:Website quality assurance: How to make certain your experiments don’t fail before they launch The post Website quality assurance: How to make certain your experiments don’t fail before they launch appeared first on WiderFunnel […]

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3 Ways CMOs Are Putting Artificial Intelligence To Work

3 Ways CMOs Are Putting Artificial Intelligence To Work

By Shruti Bhat, Senior Director of Cloud and Emerging Technologies, Oracle Companies intent on using artificial intelligence to evolve from merely data-driven reactors to truly adaptive enterprises need their chief marketing officers to step up to that urgent challenge. Broadly speaking, AI is an advanced software engine that ingests customer and other data to sense, analyze, reason, […]

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Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix

Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix

The average tenure of a CMO is under 4 years representing a crisis in confidence amongst business leadership when it comes to marketing. Expectations for marketing are higher than ever amongst business leaders and customers alike. To advance the valuable contributions marketing can make from boosting short term sales to growing long term market share, […]

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Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Report: Google’s mobile search results now show image thumbnails 45% of the time Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land Twitter’s bot purge welcomed by agency execs Twitter recently deleted millions of […]

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The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing

The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing

On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst. Dedicated to the key trends affecting consumer behavior and search marketing today, this 1-day event will provide a host of insights and practical tips for business leaders, senior marketers and search specialists. Speakers include: […]

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