Lead Nurturing Tested: How slight script tweaks increased response by 31%
The following research was first published in the MECLABS Quarterly Research Digest, July 2014. When it comes to selling, marketers and salespeople seem to have the subtle, yet overwhelming, desire to put the proverbial cart before the horse. It’s easy enough to see why: The sale is the goal. It is the macro-yes we are […]
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