Yearly Archives2018 - Host2.us - Page 47

Adobe’s $4.75 Billion Purchase of Marketo Will Boost Its Ability to Compete With Salesforce In its biggest purchase ever, Adobe has acquired Marketo, shoring up its B2B footprint and giving a vote of confidence to the marketing technology industry. AdWeek Google Begins Using Neural Matching to Understand Synonyms, Impacting 30% of Queries For its twentieth […]

Facebook might be doing its best to stay out of political scandals in the latter half of 2018, but the company had a presence, front and center, at one of the most contentious Senate hearings in modern history. Facebook’s vice president of Global Public Policy, Joel Kaplan, was spotted sitting prominently near his wife, Laura […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Buyers have questions and sellers better have answers that are easy to find, informative and inspiring. This is the cornerstone behind “Best Answer” content marketing strategy. But what qualifies as best answer content? How deep or wide do you need to go on a topic? Is it better to use short form or long form […]

Oculus showed off the future of working in VR today. Rather than just splaying out 2D software on an infinite desktop, the new Oculus Hybrid Apps system lets you see both 2D screens and 3D models in VR at the same time. That means you could use a traditional image editing suite to change the […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The time has finally arrived. We’re living in the era of artificial intelligence. It sounds crazy, right? To the average person, artificial intelligence doesn’t seem like a reality of our everyday lives. They associate AI with movies in which robots take over the world. While we’re not quite at that point, artificial intelligence is very […]

Answer this question with yes or no. Does content marketing, where you give your users and website visitors information and insights on how to achieve their goals more effectively, still work? Yes. And no. Unfortunately, many marketers focus more on creating great content machines than creating great customer relationships and authentic brands. And this type […]

What’s more important than creating great blog content? What’s more important than writing with empathy, storytelling, and research? What’s more important than even knowing your audience better than they know themselves? Amplification. Stay with me. If you’re a content marketing writer like me, amplification is the less sexy part of the job. The rewarding part, […]

Tinder has partnered with nonprofit Rock the Vote for a second time, in the hopes of driving young people to the polls through in-app messaging. The company claims a young adult user base where more than half are in the 18 to 24 demographic, and believes it’s well-positioned to mobilize younger voters during the 2018 […]