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Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

For marketers and customer service professionals, customer experience has always sat at the very core of their role in driving greater value for organisations. However, according to the Harvey Nash/KPMG CIO Survey, the recent surge in adoption of AI and chatbot technologies means some 60% of UK CIOs report leadership teams are now also looking at […]

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Reduce Friction, Increase Loyalty: Key Insights from Roger Dooley at #Pubcon Pro

Reduce Friction, Increase Loyalty: Key Insights from Roger Dooley at #Pubcon Pro

Did you know, only 5% of our brain’s decision making is conscious? Leaving 95% for decisions made on a nonconscious level. As marketers, charged with increasing the quality and quantity of conversions (i.e. decisions), how do we address the 95%? Roger Dooley, speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with […]

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A ton of people don’t know that Facebook owns WhatsApp

A ton of people don’t know that Facebook owns WhatsApp

Americans looking to reduce their reliance on products from tech’s most alarmingly megalithic companies might be surprised to learn just how far their reach extends. Privacy-minded browser company DuckDuckGo conducted a small study to look into that phenomenon and the results were pretty striking. “… As Facebook usage wanes, messaging apps like WhatsApp are growing […]

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Call for social media adtech to be probed by UK competition watchdog

Call for social media adtech to be probed by UK competition watchdog

A British Conservative politician, who has called repeatedly for Mark Zuckerberg to come to parliament to answer questions about how Facebook fences fake news — only to be repeatedly rebuffed — has made a public call for the UK’s competition regulator to look into social media giants’ adtech operations. Damian Collins, the chair of the […]

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5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro

5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro

Research has shown: consumers don’t trust the companies they buy from. They don’t trust ads. And they definitely don’t trust marketers.  Trust in marketing is on a decline – between internal stakeholders and customers. In fact, according to a study by Fournaise Group, 80% of CEOs simply don’t trust marketers at all. Trust is the […]

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