Yearly Archives2018 - Host2.us - Page 27

Done cloning Snapchat, Facebook is now chasing Chinese short-form video sensation TikTok with the launch of its knock-off Lasso. Available now for iOS and Android, Lasso is Facebook’s answer to the zany mobile lipsyncing playground that’s gained ground with young users, both in China and in the West. The release confirms TechCrunch’s scoop from last month […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have […]

What if 5 minutes of work could produce a revolution in your conversion results? It’s more than possible, but it’s also true that nothing’s ever easy. To know which few words to change takes a comprehensive methodology that accounts for the complexity of the customer’s mind. In this video from our parent research organization, MECLABS […]

Businesses must have 100 reviews per country to be eligible for Seller Rating. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Just as you schedule campaigns, creating a cadence to evaluate channel strategies is vital to improving paid search results. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Way back in the Mesozoic Period of IT (about 1989) I had a boss who, while clenching a lit cigar between his teeth (yes, there was that back then), uttered these immortal words, “Your job is to automate yourself out of a job.” That master of inspirational communications was on to something. He seemed to […]

The post Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Facebook must exert constant vigilance to prevent its platform from being taken over by ne’er-do-wells, but how exactly it does that is only really known to itself. Today, however, the company has graced us with a bit of data on what tools it’s using and what results they’re getting — for instance, more than 14 […]

All things being equal, the more segmented and targeted your landing page is, the higher your conversion rate will be. Everyone in marketing knows that. However, the other part of the equation that is rarely talked about — the more segmented and targeted your landing page is, the more resources (time, focus, development, agency hours, […]