Yearly Archives2018 - Host2.us - Page 171

“Growth marketing” has become mainstream. Experimentation is revolutionizing organizational culture and breaking down internal silos. Testing is bridging sales, marketing,…Read blog postabout:9 marketing trends you should track in 2018 The post 9 marketing trends you should track in 2018 appeared first on WiderFunnel Conversion Optimization. Build your free WordPress website with Host2.us free hosting today!

Landing pages can get really long, which is totally fine, especially if you use a sticky anchor navigation to scroll people up and down to different page sections. It’s a great conversion experience and should be embraced. However, there are times when having a small multi-page site, known as a microsite (or mini-site) can offer […]

Collaborative Blogging – One Blogger Shares How She Started a Blog with over 200 Collaborators Today’s episode is the last in our series where I handed the podcast over to you, the listeners, to tell your stories and tips of starting and growing your blogs. It was all part of our Start a Blog course, […]

Google and Amazon both announce new device partnerships; the Google Assistant will be on new “smart display” devices, more TVs, speakers and in cars. The post It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

 Debating is at the core of a robust society — as are online social networks. When combined, they transmute each other into a minefield of negativity, abuse and destruction. With products today, we are either living in an echo chamber of like-minded people or we’re duking it out in trench warfare format for little gain […]

I find it surprising to find some brands talking about how to ‘be digital’. Technology disrupted the business world more than two decades ago, and advances in various fields continue to shape the way companies interact with stakeholders and customers alike. Technology has become so ingrained in our personal and work lives that nobody should […]

Every business has room to improve their conversion rates. If you’re looking for a place to start, analyzing your website is the first logical step. While you may have done A/B testing or used some similar techniques in the past to get a surge in conversions, you can take your efforts one step further. Look at […]

Do you remember upgrading from an old square TV to a high-definition model? It was an amazing leap forward in the viewing experience. Then came 3D televisions…and no one really cared. Then even bigger screens, then curved displays, OLED, smart TVs, 3D and 4k. None of these advances have really fired up the imagination of […]

I admit it. I’m a geek. Or am I a nerd? Definitely not a dweeb, but probably a keener (that’s a Canadian term). One of my favorite things to do (as a marketer) is to reverse-engineer marketing experiences – good and bad – to define an equation that can be used to score them. It’s primarily a […]