ClickZ Buyers Guide | Bid management platform review: Acquisio

ClickZ Buyers Guide | Bid management platform review: Acquisio

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search […]

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Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results

Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results

Influencer marketing is not a new concept. Public relations professionals, journalists and forward-thinking marketers have been executing some form of influencer marketing for decades. While that may be the case, times have changed. The expectation for influencer content marketing has evolved, which means consumers have higher expectations and the influencers themselves are more particular about […]

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SearchCap: Bing Entity Search API, Yelp’s new ad customization & Google’s Holi doodle

SearchCap: Bing Entity Search API, Yelp’s new ad customization & Google’s Holi doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Entity Search API, Yelp’s new ad customization & Google’s Holi doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

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