Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. The effort is getting both kudos and criticism as a marketing ploy. Of […]

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Facebook had ‘a negative role’ in politics says co-founder Chris Hughes

Facebook had ‘a negative role’ in politics says co-founder Chris Hughes

 “Facebook has played at times a negative role in the political discourse,” according to Facebook co-founder and Mark Zuckerberg’s Harvard roommate Chris Hughes. “The algorithms are not neutral,” he said today at a Bloomberg Beta event promoting his new book Fair Shot: Rethinking Inequality and How We Earn. Mentioning “the filter bubbles” and… Read More Build […]

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SearchCap: Google bringing AMP benefits to web standards, musicians on Google Posts & Google Lens rollout

SearchCap: Google bringing AMP benefits to web standards, musicians on Google Posts & Google Lens rollout

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google bringing AMP benefits to web standards, musicians on Google Posts & Google Lens rollout appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your […]

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ClickZ Buyers Guide | Bid management platform review: Kenshoo

ClickZ Buyers Guide | Bid management platform review: Kenshoo

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search in 2017, these software […]

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Making the Case for a Chief Data Officer to Leverage Your Most Valuable Business Asset

Making the Case for a Chief Data Officer to Leverage Your Most Valuable Business Asset

Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences.  They can do this by taking a more strategic approach to how they manage their data assets.  Failure to do this risks damaged reputations, revenues and hinders […]

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