5 advanced Google AdWords features to enhance your PPC

5 advanced Google AdWords features to enhance your PPC

Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this input-output relationship lies a highly sophisticated technology. Within this article, we round up five advanced features that can help you gain that vital competitive advantage. Google […]

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Five Pre-Conference Sessions You Can’t Miss at Modern Customer Experience (ModernCX)

Five Pre-Conference Sessions You Can’t Miss at Modern Customer Experience (ModernCX)

Modern Customer Experience (ModernCX) 2018 once again offers registered attendees the opportunity to arrive early for a high-value, free pre-conference training event across multiple Oracle Customer Experience (CX) platforms. The Pre-Conference Education event takes place on Monday, April 9 and Tuesday, April 10, prior to the conference opening keynote. Marketing cloud sessions, including courses on Eloqua, […]

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UN says Facebook is accelerating ethnic violence in Myanmar

UN says Facebook is accelerating ethnic violence in Myanmar

The United Nations has warned that Facebook’s platform is contributing to the spread of hate speech and ethnic violence in crisis-hit Myanmar. It’s yet another black mark against social media at a time when the tech industry’s reputation as an accelerator of false information is attracting criticism from the highest places. This week the government of […]

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