Yearly Archives2018 - Host2.us - Page 138

It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I commend the approach and thought […]

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve. More than 60% of marketers say their Facebook Ads aren’t working. So the try organic posting. But, Facebook organic […]

Customer Experience (CX) is not just a buzz word. Businesses are operating in a saturated market where brand loyalty is decreasing, price competition is rising and consumers are distracted and exposed to several media, devices and a lot of information. In this complex ecosystem, CX is becoming crucial for companies in order to differentiate themselves, […]

Social Networking Platforms’ User Demographics Update 2018 –  The most widely-used social media platform in the US isn’t Facebook. It’s YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts Forrester Says Only 15% of B-to-B Marketers Are […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

Facebook wants you to pay for internet. This week TechCrunch was tipped off that Facebook had quietly launched an Express Wi-Fi Android app in the Google Play store that lets users buy data packs and find nearby hotspots as part of Facebook’s distributed Wi-Fi network. The company’s Express Wi-Fi program is live in five developing countries […]

Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails become important. At Kissmetrics, we have […]

Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that many are taking a purely conversion-centric approach. As more brands make the shift into the digital space, it’s important to prevent tunnel vision when it comes to customer […]

Business owners will likely soon have the option to write and edit descriptions that show up in Google’s local knowledge panel. The post Google adding business descriptions in Google My Business & local panel appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

Zero-fee stock trading app Robinhood is getting some product firepower as it dives into cryptocurrency and weighs platform aspirations. Investor Josh Elman will join Robinhood as its VP of product while remaining at Greylock, though in a reduced capacity as a venture partner instead of as a general partner like before. With 4 million registered […]