Yearly Archives2018 - Host2.us - Page 133

The marketing world loves to talk about branding. Take a look at just about any marketing company in the world, and you’ll find the word “brand” on at least one page. Startups and small companies frequently look for ways to get mentions online so they can start building their brands. And big companies often preach […]

Are you using WordPress’ formatting features to their fullest? I expect you already know the basics of formatting your blog posts to make them more readable. (If you’re just getting started, you might want to check out 4 WordPress Formatting Tips to Make Your Posts More Readable for an overview of the basics.) But many bloggers […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile first indexing, Bing side bar ads and intelligent search expands appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

Ad media buying for SaaS products can feel like a rabbit hole of complexity. Best practices, capabilities and tactics will change depending on what you’re trying to accomplish, what platform you’re on and whose advice you take. But once you do understand that layer, there’s even more differences and challenges depending on the audience you’re […]

The new media environment is here. Or really, it’s been here long enough already that we should be used to it by now. The one constant in the marketing world of the 21st century, however, is change. In this rapidly changing technological and social environment there are new pitfalls and problems appearing every day to […]

Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience. But with so many different social platforms to manage on a daily basis, it can be overwhelming. Sometimes keeping up with all these networks at once can feel like a full-time job. You […]

As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early stages […]

Regardless of industry or niche, nearly all B2B marketers—91% to be exact—are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to marketing messages and the extinction of organic visibility on social media—means you have to get […]