Silo Busting is Essential to Delivering Personalized Experiences

Silo Busting is Essential to Delivering Personalized Experiences

This article part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Segmentation Must Be Connected to the Data and Technology Stack. Digital technologies have dramatically improved the experiences of consumers, making it much easier for them to find what they want and to be provided […]

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Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps

Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps

Facebook Weighs Ad-Free Subscription Option Facebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last year’s revenue of $41 billion from ad sales. Bloomberg Instagram quietly launches payments for commerce […]

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RIP Klout

RIP Klout

Remember Klout? The controversial influencer market service that purportedly let social media influencers get free stuff is finally closing its doors this month. Perhaps, like me, you’re surprised that Klout is still running in 2018, but time is nearly up. The closure will happen May 25 — you have until then to see what topics you’re […]

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