Yearly Archives2018 - Host2.us - Page 107

Live video commands the attention of the business world. Projections show that live streaming will be worth a staggering $70.05 billion by 2021. Unlike ever before, people have a means of interacting with their favorite brands. They can do this at the exact moment that those brands are reaching out. This means that potential customers […]

Publishers keep 100 percent of ads they sell directly in their Apple News content. The post All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well. But a solid […]

Facebook’s future rests on convincing the developing world to adopt Stories. But just because the slideshow format will soon surpass feed sharing doesn’t mean people use them the same way everywhere. So late last year, Facebook sent a team to India to learn what features they’d need to embrace Stories across a variety of local […]

Despite personalization being lauded as a best practice principle for years, many brands still struggle with the implementation. Recent research conducted by McKinsey revealed that just 40 percent of personalized messages actually feel personal to the recipient. This isn’t surprising as personalization is complex, and businesses are complex. Most importantly, brands are just at the […]

Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

If you didn’t know, tomorrow, May 17, is home to a very special holiday: National Cherry Cobbler Day. I know, I know—every day seems to be home to some strange, random, or innocuous holiday these days, but this one has a special place in my heart. via GIPHY While my palate generally prefers more savory […]

It’s amazing how many opportunities we get as buyers to feel dumb. Imagine you need a new laptop and maybe it’s been a while since you last purchased one. What would you look for? You’d probably glance at things like processor speed and storage capacity and hope you got what you needed. But a company […]

The annual marketing spend for these platforms will more than double by 2023, the report predicts. The post First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Facebook just installed its VP of Internet.org as the new head of WhatsApp after its CEO Jan Koum left the company. And now Facebook is expanding its mission to get people into “meaningful” groups to WhatsApp. Today, WhatsApp launched a slew of new features for Groups on iOS and Android that let admins set a […]