Yearly Archives2018 - Host2.us - Page 103

PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today. AdWords has added tools like upgraded URLs to make it a little easier to manage campaigns. But glaring errors still happen – and frequently. While these mistakes can seem small […]

For years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice keyword density. This is no longer true. In […]

Those of you who have been reading my blogs for a while know I’m a huge advocate of using visual elements to enhance my blog posts. In addition to being visually appealing, images can actually improve the performance of your articles. That’s because blogs with pictures receive 94% more views than posts without them. According to a […]

Most likely you have already interacted with an online chatbot or automated phone system for getting product information or resolving a support issue. The majority of these systems use artificial intelligence (AI) technologies to understand your questions and predict what you are looking for to provide you with accurate and useful information in a user-friendly […]

Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Brand bidding is often touted as a hotly debated topic in paid media. That said, a cursory glance will reveal that the typical advice given by PPC experts is to bid on it, without exception. But the question is whether this is good advice or just self-serving.  Let’s look at each of the main arguments for […]

Influencer marketing is booming with B2B and B2C brands big and small dipping their toes in the water. And it’s certainly not hard to see why. From declining consumer trust to content overload to near-dead organic reach on social channels, working with influencers enables brands to build credibility, authority with existing and new audiences, as […]

The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply. The post Digital Advertising Alliance’s new ‘PoliticalAd’ icon will identify online political ads that meet new guidelines appeared… Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us […]

In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts. The post What negative SEO is and is not appeared first on Marketing Land. Please visit Marketing Land for the full […]