Branch launches cross-channel cohort analysis for app marketers

Branch launches cross-channel cohort analysis for app marketers

The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods. The post Branch launches cross-channel cohort analysis for app marketers appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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Jack Dorsey and Twitter ignored opportunity to meet with civic group on Myanmar issues

Jack Dorsey and Twitter ignored opportunity to meet with civic group on Myanmar issues

Responding to criticism from his recent trip to Myanmar, Twitter CEO Jack Dorsey said he’s keen to learn about the country’s racial tension and human rights atrocities, but it has emerged that both he and Twitter’s public policy team ignored an opportunity to connect with a key civic group in the country. A loose group […]

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CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences

CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences

By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from […]

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