Monthly ArchivesApril, 2018 - Host2.us - Page 5

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure. Put simply, without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like cross-device identification, multi […]

Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging. But now what? This is useless if you’re unable to distribute it to your audience. I see this problem all the time when I’m consulting businesses. They have excellent writers who know […]

I’ve always found the goal of meeting a word count to be a bit silly. Some messages can be clearly communicated in 200 words and others need 2,000 words. But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent. That’s why I consider the […]

If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was investing thousands of dollars a month into PPC campaigns but wasn’t optimizing or even tracking […]

Liking where you work is not an optional luxury. At least it sure shouldn’t be. Spending 40 hours of every week at a place you dread is a tough way to go through any stretch of life. I’ve been there and I’m sure many of you have as well — especially if you work in […]

How to Promote Your Blog Offline Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. The answer is simple. “Yes.” Offline promotion is worth it. Get creative, and get out and meet people. You may need to step out of your comfort […]

“Every single individual matters, every single individual makes some impact on the planet every single day,” says the renown ethologist and conservationist. The post Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

Two photo-sharing services are teaming up, as SmugMug buys Flickr from Verizon’s digital media subsidiary Oath. USA Today broke the news and interviewed SmugMug CEO Don MacAskill, who said he hopes to revitalize Flickr . At the same time, he said he’s still figuring out his actual plans: “It sounds silly for the CEO to […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithm update, changes to autocomplete & regional content appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

If SEO were an Olympic sport, it would be race walking. Everyone is after that first place slot – but it’s a long, slow, and strategic path to getting there. By now, just about every marketer knows the basics of how to rank. Find and target the right keywords. Create high-quality content that your audience […]