RSS is undead

RSS is undead

RSS died. Whether you blame Feedburner, or Google Reader, or Digg Reader last month, or any number of other product failures over the years, the humble protocol has managed to keep on trudging along despite all evidence that it is dead, dead, dead. Now, with Facebook’s scandal over Cambridge Analytica, there is a whole new […]

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Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests

Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests

Brands Fail to Meet the ANA’s Diversity Goals, Too Progress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard. While 45 percent of top marketer positions examined in the ANA member data were female, […]

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Apply Big Data to Create Irresistible Customer Experiences

Apply Big Data to Create Irresistible Customer Experiences

In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and marketers have prioritized customer experience as top business priority for a few years now, they don’t always know how to get customer experience right. Marketers who are delivering optimal customer experience know that […]

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