Yearly Archives2017 - Host2.us - Page 92

It used to be that PR and SEO were two very different marketing tactics with virtually zero overlap. With roots going all the way back to the founding of the colonies in the New World in the 16th century, PR is like a grizzled old vet, while SEO is more of a young whippersnapper with […]

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Dog working at Google: Source: Instagram Google cake: Source: Instagram… Please visit Search Engine Land for […]

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic] Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local messaging & booking, business insights & crawl spikes appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

 WordPress.com is slowly but surely replacing all those clunky social sharing plugins that you use. With today’s update, you can now schedule tweets, Facebook posts or LinkedIn updates in WordPress.com’s admin interface. WordPress.com has had social sharing features for years, but it used to be very basic. You could connect your Facebook or Twitter accounts […]

The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no. That's because while certain aspects of organic social reach may not work as effectively as they once had, it doesn't mean you should give up using […]

Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave eight tips to help beginner search marketers get their first campaigns off the ground, with our article ‘PPC 101: Eight tips to get started‘. This […]

The rise of the internet, digital technologies and social media platforms have transformed the way consumers make purchasing decisions—and not just for B2C consumers, but for B2B as well. In fact, according to CEB, B2B buyers are 57% of the way through a purchasing decision before engaging with a sales rep. But, as a savvy […]

You can now message with your customers directly via your Google local panel in mobile search. The post Google begins rolling out messaging feature within Google My Business appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double your CRO budget. Shinier tools. More data. Expert analysts. These things will improve your CRO efforts. Aaaaaand…they cost money. So you have to convince your boss to shell out more money […]