Yearly Archives2017 - Host2.us - Page 84

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Elizabeth Williams. Elizabeth is an Account Manager that has been with the TopRank Marketing team for almost a year and spends her time managing the needs of our awesome clients! Welcome Elizabeth!] From my first day of preschool, everything I’ve encountered in life, I’ve compared […]

 Snap, the Snapchat parent, closed the day down just 1% Monday after the first phase of the dreaded lockup expiration, which meant that some insiders are now eligible to sell shares. The anticipation of a big selloff had been putting downward pressure on the stock for weeks, but it appears that enough of that fear was already […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Gboard update, Locadium launch & EPIC privacy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you […]

Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to many. Simply, native advertising is […]

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Typically, this covers everything from ensuring recommended customer acquisition practices are in place, engagement-based segmentation is utilized to monitor for inactivity, and that […]

Marketers who plan appropriately significantly increase their likelihood of success. Seems like a novel concept right? You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success. In today’s competitive landscape, everything from your strategy to the actual content experience and the […]

 After months of watching Snap’s volatile ride on the stock market from the sidelines, some insiders will be allowed to sell their shares Monday. Known as the “lockup period,” employees and early investors of companies are generally restricted from selling their shares during the initial months following an IPO. The duration of this period varies […]