Yearly Archives2017 - Host2.us - Page 32

The digital marketing landscape is changing at a rapid pace, with many organizations planning to up their budgets and diversify their tactics in the coming years. In fact, according to Forrester research, CMOs will spend nearly $119 billion on search marketing, display advertising, online video and email marketing by 2021. “Over the next five years, […]

Hi, I’m Corey. Are you an idealistic marketer, like me? That is—do you plan your marketing campaigns by pretending technical limitations aren’t a thing and just map out the ideal experience you want for your prospects from first impression to final conversion? Like this: A photo of my actual campaign flow on the whiteboard. If […]

 Facebook is still in the middle of its House Intelligence Committee hearing about Russian election interference, but the looming concerns over misuse haven’t dampened its business as profits continue to soar and its share price hits an all-time high. Still, CEO Mark Zuckerberg saw it fit to break from his traditional “Our business is doing […]

Bing continues its global build-out of Shopping Campaigns. The post Bing expands Shopping Campaigns to Canada & India appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Many factors can influence a customer’s decision making. How can you get them to buy products from your company instead of your competition? You have to find a way to influence their opinions. You can achieve this by leveraging social proof. The goal is to create a positive perception of your company. It’s power in numbers. Let’s […]

If you were Amazon CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty […]

Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile personal assistant to complete simple actions. In fact, Gartner predicts that about 30% of […]

9 Tips to Improve Your Content written by John Jantsch read more at Duct Tape Marketing Allow me to let you in on a little secret. You don’t have to be the best writer in the world to produce effective content, but you do need to create that content if you want to be a […]

 How can Internet giants know that innocent-seeming US companies aren’t actually shell vehicles for malicious foreign actors to buy ads to interfere with elections? The short answer is they can’t, and that drew questioning from a congressional probe today into Facebook, Twitter, and Google being used to manipulate the 2016 presidential election.. One member of […]