Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard

Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard

Email vs. SMS: Battle of the Heavyweights [Infographic] In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfs Twitter trolls itself on new 280 character limit As you may have heard via everyone’s favorite […]

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Report: What Marketers Need to Know About the ‘State of Video Marketing’

Report: What Marketers Need to Know About the ‘State of Video Marketing’

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos […]

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How Just One Ecommerce Popup Offer Helped Canvas Factory Generate 1.1 Million in Revenue

How Just One Ecommerce Popup Offer Helped Canvas Factory Generate 1.1 Million in Revenue

When you hear ‘website popup’ in a marketing context, my bet is—as a discerning marketer—you all but cringe. Surely these boxes that jump up in the middle of a screen are for low-level marketers. They’re scammy, make you lose your train of thought, nobody likes them,…you’d never use ‘em. But can you really hate popups […]

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