Yearly Archives2017 - Host2.us - Page 101

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again […]

By ProBlogger expert Ellen Jackson of Potential Psychology Bloggers, solopreneurs, consultants, writers, founders – we’re solo species. Lone hustlers,  tucked in cafe corners with laptops and lattes. We’re perched at breakfast bars tapping keyboards in the early morning light. Hunched at the spare room desk deep into the night. We’re inspired and driven. Focused and […]

Last week saw the close of another Cannes Lions event, AKA the International Festival of Creativity. As the dust settles, I figured now's a good time to take a look back at some of what was said, seen and heard.  Let's start off with some sights and sounds.  First up is Sylvia Jensen, Head of […]

[Editor’s Note: Please join me in welcoming Anne Leuman to TopRankBlog.com. Anne is a Copywriter that joined TopRank Marketing earlier this year and specializes in creating awesome B2B content for some of our amazing Enterprise clients.] I’d venture to guess that you’re no stranger to content marketing. Content Marketing Institute reports that 89% of all organizations use […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

 Today Facebook, Microsoft, YouTube and Twitter collectively announced a new partnership aimed at reducing the accessibility of internet services to terrorists. The new Global Internet Forum to Counter Terrorism adds structure to existing efforts by the companies to target and remove from major web platforms recruiting materials for terror groups. Read More Build your free WordPress website […]

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” — Charles Darwin A Shift from Inbound Marketing After decades when there were few changes in marketing, in the 1990s, internet marketing was born. Then around the turn of the century, new technologies gave way to […]

I don’t need to tell you how big trust in business and marketing is. Trust is everything. You can pull every clever trick in the book, invest thousands of dollars in slick, sexy advertising and work tirelessly on conversion optimization tactics. But at the end of the day, it’s trust that leads to sales. That’s […]

When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that would trigger an email – how do you decide which ones are worth investing the time to create? Below are some of our favorite examples from brands […]

For some marketers, going viral is the holy grail of content marketing. It’s easy to see why. You put out content, people organically start sharing it, and it takes off until you’ve racked up millions of views. Millions of brand impressions without a penny in paid promotion. You can’t blame marketers for chasing that particular […]