How Just One Ecommerce Popup Offer Helped Canvas Factory Generate 1.1 Million in Revenue

How Just One Ecommerce Popup Offer Helped Canvas Factory Generate 1.1 Million in Revenue

When you hear ‘website popup’ in a marketing context, my bet is—as a discerning marketer—you all but cringe. Surely these boxes that jump up in the middle of a screen are for low-level marketers. They’re scammy, make you lose your train of thought, nobody likes them,…you’d never use ‘em. But can you really hate popups […]

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Skype launches Photo Effects – sticker suggestions powered by machine learning

Skype launches Photo Effects – sticker suggestions powered by machine learning

 Not content with merely launching its own take on Instagram and Snapchat’s Stories, Skype today is adding another copycat-like feature to its app: photo stickers. The company says it’s introducing new “Photo Effects” (as it’s calling these stickers), which include things like face masks, decorative borders, witty captions, and more. However, unlike the photo… Read […]

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5 Post-Purchase Email Campaign Tactics Worth Trying

5 Post-Purchase Email Campaign Tactics Worth Trying

Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers […]

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